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GE, General Mills And Sears Explain Their Success In Content Marketing (Part 1)
Forbes
Two months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more …
Intel Launches Employee-Curated Digital Magazine
Advertising Age
And it’s from Intel. Launching today, Intel iQ is a social-publishing platform and the tech giant’s latest content-marketing experiment. IQ resembles a digital magazine but is curated by Intel employees. A story gets to the iQ front page when a certain …
Four Ways Content Marketing Builds on Thought Leadership
Jeffbullas’s Blog
Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways: 1. It includes content not generated by the organisation 2. It can include content that is not necessarily ‘insightful’ or ‘high-end’ 3. It broadens the range of issues an organisation might offer content on 4. It increases the number of organisational employees who might speak, or represent the organisation, on certain topics. Whether these aspects manifest themselves in an organisation’s approach to content marketing will be entirely dependent on its communication …
Facebook Study Shows Brand-Related Posts Drive Highest Engagement
HubSpot’s Inbound Internet Marketing Blog
What’s the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday, posting content about subjects related to your brand is your best bet. The study sought to identify how post topics relate to engagement, which can help marketers understand which of their content is the most effective at getting fans to engage with their Facebook business page — both organically, and through Facebook ad and Sponsored Stories promotion. About the Facebook Study Facebook’s study looked at four weeks’ worth of page posts from 23 brands spanning six industries, and Facebook …
6 Largest Social Media Meetups to Visit in 2012
DreamGrow Social Media
Social media conferences abound in cities around the world each year but the value represented and travel required often don’t make the sometimes hefty price tags worthwhile. If you’re interested in meeting up with like-minded social media professionals and entrepreneurs in a people-oriented, no-cost environment, check out any one of these six largest social media meetups to visit in 2012: 1. Sprout Up – Toronto Social media marketers, web developers and other entrepreneurs are always free to attend the monthly Sprout Up meetups held in Toronto throughout the year, connecting with colleagues and melding minds in an effort to innovate …
Industry Reacts to GM’s Decision to Pull Facebook Ads
Adweek : Technology
When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever. And, yes, part of that spend will be allocated to running ads on Facebook, including Sponsored Stories and possibly the use of Facebook’s recently launched Reach Generator tool, which is designed to amplify messages on the site. Normally that’s a non-story, but questions have long been swirling over the value of Facebook advertising and came to a head yesterday with the Wall Street Journal reporting that General Motors will stop running paid ads on Facebook. The news has puzzled many industry …
Social Media Sucks for Businesses and Here’s Why
Social Media Explorer
Let’s just get straight to the point… social media sucks. Plain and simple. For years it’s been “business as usual” and then suddenly everyone is bouncing around words like “social”, “engage”, “community” and all kinds of other blather. Some of the biggest companies in the world such as Ford, Starbucks, Dell, American Express and many others have fallen for the trap. I’m here to warn you before you do anything stupid. Social media sucks and here’s a few reasons why … Social media shifts the limelight from brands to the customers. It was fine when brands were the stars. They …
New Design – New Direction – The New Money Dummy Blog
Money Dummy Blog
Change Is Good…Right? This new design and direction for Money Dummy Blog has been a long time coming, about 1.5 years. I didn’t want to complete overhaul the new design, but I wanted to a cleaner, more focused and professional looking design that didn’t pull away from the original black theme too much. I think we did that nicely At the end of 2009 when I started this blog as a way to help people learn how to use a blog to make money and also help people make money online in general. Over time, I have had success …
Integrating Print into Your Content Strategy that Drives Results
Content Marketing World
We’ve asked some speakers from Content Marketing World 2012 to give us a bit of a teaser for their session. Here is what Nenad Senic, European Editor of Chief Content Officer, had to share: Read my lips! Print is not dead! No, custom print media is very much alive! Imagine your business partners, clients and prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve incredible results with a great custom magazine. In Columbus (9/6, 11:15 am), we’ll look at how you can integrate print into your content strategy with …
6 Great Conferences to Attend Before the End of 2012
Convince and Convert Blog
Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Connect with her on Twitter. If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. There’s no doubt that all the information you need to learn about the Wild West world of social …
20 Clues Your Marketing Stinks, Straight From the Horse’s Mouth
HubSpot’s Inbound Internet Marketing Blog
If there’s one thing that makes our toes tingle (other than inbound marketing, of course), it’s seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like. But to get so excited about awesome marketing means there’s another end of the spectrum. A dark side where email spammers, poor segmenters, and keyword stuffers live trying to pass off their activities as marketing. Those guys give legitimate marketers a bad name, and the worst part of it is, sometimes they …
How to Stalk Your Competitors in 10 Minutes [Marketing Hack]
HubSpot’s Inbound Internet Marketing Blog
You’re a rockstar inbound marketer. You spend your time figuring out how to increase your web traffic, generate more leads, and analyze your marketing analytics so you can keep your competitive edge on the web. Come on, what’s more rockstar than that? There’s just one thing getting in between you and inbound marketing dominance — your competitors. And what you don’t know about your competitors may actually be doing more harm to all your hard work than you realize. But what’s a marketer to do? Luckily, in the immortal words of Apple, there’s an app for that! It’s called the …
If you do just one analysis for your business…
Schaefer Marketing Solutions
By Neicole Crepeau, Contibuting {grow} Columnist Are you a small business owner or manager looking to improve your marketing and sales? If so, you’re also probably seriously time-constrained. So it’s important that the time you do spend yields tangible results with conclusions that can translate into actions that improve your bottom line. Based on my experience working with small businesses, if you only have time to do one thing, it should be becoming acquainted with your sales funnel. In my experience, discussing and documenting the sales funnel has never failed to provide new insights, identify holes, and uncover opportunities to improve …
Many Platforms, One Voice: How to Maintain a Consistent Social Media Persona
Content Marketing Institute
Everyone has a personal brand, and if we have any desire whatsoever to nurture it, it very likely lives online. It’s comprised of the content that we publish, along with the things that are published about us, and it’s critical to our public persona, both online and off. Whatever our objectives are for marketing ourselves (establishing a reputation as an industry expert, selling a book we’ve written, or finding a new job are just a few ideas that might apply), our personal brand can help us familiarize our target audience with the facets of our character that make us an …
So Email Marketing’s Dead? Don’t Tell HubSpot That
Marketing Pilgrim
Everyone seems to be real quick to throw dirt on email marketing’s grave these days. Why? Because it’s not social media. Well, not to sound blunt (although it will), that’s stupid. If you need more evidence that email is indeed alive and well you should consider what HubSpot (a Marketing Pilgrim sponsor of our inbound marketing channel) has added to their suite of, you guessed it, e-mail. OK, so if a company that has managed to get over $65 million in VC backing (included in that is Google Ventures) and currently boasts just shy of 7,000 users of their inbound …
Content Marketing – Are You Building a Reputation within Social Media?
Social Media Today
There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get your content right, you will indeed start to rule.
Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns
ReelSEO Online Video Marketing Digest
The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step …
The New Model: How Google+ “Gets” Content
Techipedia
This is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. It’s trying to reverse that situation though and bind everything together into a huge social network, always faithful to its mission ‘to organize the world’s information and make it …
How Marketers are Shifting to Owned Media to Drive Impact
Content Marketing Institute
Fast, dramatic changes in the digital space have given brand marketers new opportunities to earn and sustain the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest, to name just three, empower brands to communicate directly with an audience. While many brands rush to leverage these direct to consumer channels, few have altered their brand narratives and their approach to content creation as they move from paying others to broadcast their brand content to leveraging it themselves for direct consumer engagement. Despite the existing opportunities, it would seem that few brands — and only a few …
Who Won at the European Markie Awards
It’s All About Revenue: The Revenue Marketing Blog
by Sheila Lahar | Tweet this The annual Markie awards have become synonymous with marketing automation and Revenue Performance Management best practices. But best practices shouldn’t be restricted by geographical boundaries. As Eloqua’s customer base grows, we’re hearing more and more about the achievements of marketers across the pond. So, it was time to bring the Markie awards to Eloqua Experience Europe. The winners of the first European Markie awards are (drumroll please): Best Alignment of Sales & Marketing in Europe: Concur Concur, a leading provider of integrated travel and expense management solutions, made major strides to successfully integrate marketing and …
