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Do you know what SEO is? Nowadays, you can’t afford not to: Search Engine Optimization also stands for cash-money because it means the difference between your business being find-able on the Internet or not. Go ahead and try it: Hop over to Google and …
As we adapt to the convergence of SEO, social, content, and digital media channels there has never been a better time to think about new ways to measure paths to acquisition and utilize the vast amounts of technology, analytical tools and platforms that help us measure the value of media that is “earned from consumers.”
Have you ever encountered a website that reads . . . just a little off? You get a few sentences into the home page and you realize something is very out of the ordinary here. The sentences appear to have a sentence-like structure, but in fact what you’ve stumbled into is a string of endless keywords and phrases stuffed into the content — all in an effort to appeal to search engine optimization.
Google’s principal engineer, Matt Cutts, dropped serious hints in March about an imminent that will penalize websites for being “overly optimized”. Unfortunately, he didn’t specify exactly what “overly optimized” means, or when this big shift will come–but you’d be wise to prepare your website now.
If you want to be more successful online, you need to learn how to get higher search engine ratings. This article will give you ideas on how to […]
increasing search engine rankings is an essential element for all companies with an online presence that rely on web searchers for online shopping or brand exposure, at least one of which is relevant for almost all companies. As such, there is great potential for companies across sectors to receive direct benefit in the form ranking higher in search engines and in turn receiving more targeted traffic to their web properties.
Both Bing and Google have updated their search engine algorithms to now include consumer-generated content, such as social signals. Since the content is created by consumers, it is more relevant, and ranked higher in search engine results. In addition, Bing and Google are now serving personalized results based on the data aggregated from consumers’ social graphs.
Duplicating content on your site will penalize you, by reducing the rank of your page. Write fresh content to attract different people. Attract traffic by attracting search engine spiders. The best way to ensure a good flow of traffic from any
B2B marketers understand the importance of a content marketing strategy. Potential prospects want to learn about a company and its history, products, and practices before doing business with it. Since it’s better for target audience members to learn about your business from you, rather than elsewhere, it’s important to create and distribute content that creates awareness. B2B content serves many purposes. Primarily, it promotes …
The answer is YES! Businesses should be engaged with Google+ if for no other reason than it is Google. Facebook may be the most widely-used social network, but Google is still the number one visited website attracting over 1 billion visitors per month.
A small business owner who has been around for a while is often especially unhappy with the migration to online marketing. The rules used to be simple. You set up shop, bought your yellow pages ad, and then had a modest budget for other media outlets such as radio, newsprint, fliers, coupons and perhaps local television.
So when Apple makes an acquisition, I like to pay attention. Now, as we know, search engine optimization—our industry—came to be when business owners had websites that had to be found on the SERPs. So we identified the algorithms and discovered tips …
RSS feeds (Really Simple Syndication) should be included on your site. Consistently updated RSS feeds are recognized as fresh content. You can even take the time to make your own RSS feed for your content. This is useful for people who are dissatisfied with the options in their industry.
If your company shows up in both the organic and paid search results of a given search term, is that a good thing? Or a waste of money? That’s something that Google itself has been researching, and today, SEO service BrightEdge took a closer look at one advertiser’s approach for balancing search strategies.
As a small business owner using the web to reach customers, you’ve surely been implementing search engine optimization tactics to make sure your site turns up high in web searches. But just when you might feel like you’re starting to get the hang of this SEO thing, it appears that search giant Google might start penalizing websites that are over-optimized.